Facebook Vs Twitter
- Loss of money/ROI on FB due to lower conversion rate, ads and contests cost, while Twitter has true fans and indulge in the brand with minimal cost
- Relationship building happens on FB while anyone can follow anyone on twitter
- Close network of people and consumers on Twitter, there is a possibility that people become nasty while on Facebook there is known identity and considered safer especially women
- Note of trends and figure out what people are talking about can be done very well on Twitter with the help of hash tags and handles while Facebook sucks at it
- Search features – Twitter has and integrated system – twitter handles, hashtag, Fb is running the race, came up with social graph
- Twitter has no clutter, you can create a list of your own, Facebook also has the similar feature but very less used
- Twitter users need not be followers, brand building depends on number of people talking about the brand while Facebook wants fans and likes; Twitter is good for brand launch while Facebook better for brand building
- Twitter has no restriction on running a contest on the timeline while Facebook charges or asks to build an app
Which is a better medium for???
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Search |
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User engagement |
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Reach |
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Third party integration |
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Negativity |
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Brand building |
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Ease of use |
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Real time Breaking news |
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Brand Launch |
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Trends |
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Events |
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